Marketing

USDA assists farmers impacted by retaliation tariffs

The U.S. Department of Agriculture (USDA) will take several actions to assist farmers in response to trade damage from retaliation. President Trump directed Secretary Perdue to craft a short-term relief strategy to protect agricultural producers... more »

USApple gears up for annual crop outlook, marketing event

The Apple Crop Outlook & Marketing Conference is the only gathering of the U.S. apple industry at the national level – from growers and packers to bankers – to discuss the most pressing issues facing... more »

Farmers’ market group funds SNAP processing effort

The National Association of Farmers Market Nutrition Programs (NAFMNP) is providing Novo Dia Group operational funding for an additional 30 days so that stakeholder states will not experience any disruption in processing federal nutrition electronic... more »

Dressel named chairperson of NYAA Board of Directors

The New York Apple Association (NYAA) has named Sarah Dressel of Dressel Farms in New Paltz, New York (NYAA District 3) chairperson of the board of directors for NYAA, the organization that represents the 600... more »

Promotional strategy delivers ‘exceptional’ results for USHBC

The blueberry industry’s first year-long consumer advertising campaign is off to a "Positively Bluetiful" start for the Folsom, California-based U.S. Highbush Blueberry Council (USHBC), with results significantly exceeding expectations in the first six months. According to... more »

New blueberry varieties gain strong reception

Two new high-chill blueberry varieties, MegasBlue and Titanium, have gained a strong reception from triallists and nurseries upon their launch into Europe. Both varieties are being commercialised by Global Plant Genetics, international developers in Intellectual... more »

Tennessee sessions help direct farm marketers’ online presence

Direct farm marketers, including value-added agriculture entrepreneurs and agritourism operators, must learn to communicate with customers in new ways. Consumers’ use of smartphones, tablets and computers to interact with businesses has changed the game. To... more »

Wish Farms’ expansion of Michigan blueberry program underway

Plant City, Florida-based Wish Farms, the year-round berry marketer, is pleased to announce it has expanded its relationship with Michigan grower, Leduc Blueberries. The expansion marks a projected increase of about 30 percent over last... more »